BTL marketing campaigns offer several advantages that make them an attractive option for businesses. Firstly, BTL campaigns can be designed to fit smaller budgets, making them a cost-effective way to market products or services. Additionally, BTL campaigns can be targeted toward specific audiences, increasing the likelihood of generating leads and conversions.

BTL campaigns also have some disadvantages that businesses need to consider. For instance, BTL campaigns have a limited reach compared to ATL campaigns since they are targeted toward specific audiences. This can limit brand visibility and recognition, which may impact long-term marketing objectives.

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