TTL stands for: “Through the Line” marketing, which combines the above two methods. It involves using both ATL and BTL marketing strategies to create a comprehensive, integrated campaign that targets a wide range of consumers across multiple channels.
The approach is designed to create a cohesive and comprehensive marketing campaign that covers all aspects of the customer journey, from initial brand awareness to customer retention.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.